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  • Writer's pictureTeam Acacia

Industry Leaders Unite to Showcase Boundless Possibilities in Virtual Production Through AI Tech

LONDON, UK (30 August 2023) — Four of the most esteemed names in the industry, Cuebric, Assimilate, Mo-Sys, and Garden Studios, will come together on 11 September 2023 to showcase the groundbreaking AI technology that is redefining the landscape of virtual production. Set against Garden Studios’ LED volume in London, Cuebric utilizes groundbreaking generative AI to create backgrounds fully rendered in 2.5D and automatically segmented, ready for filming. Assimilate’s Live FX software handles the projection mapping to all screens on the volume stage, and captures performances on these virtual sets, allowing for instant playback. Mo-Sys brings to bear its camera technologies, integrating robotics and mechanical solutions with the LED virtual studio environment and allowing for precise tracking for virtual production. These technologies are revolutionizing filmmaking, providing creators with the tools to bring their visions to life as effectively, efficiently, and elegantly as possible, saving time and money while increasing creativity and collaboration.

Industry experts from each participating company will be on hand to offer insights, answer questions, and provide a deeper understanding of how AI technologies are revolutionizing the world of virtual production. This is a unique chance to engage, inquire, and observe the groundbreaking outcomes firsthand.

Pinar Seyhan Demirdag and Gary Lee Koepke’s Cuebric was launched in December 2022 and is the first comprehensive generative AI tool for filmmaking. Where it once took months for filmmakers to go from concept to set, Cuebric creates engaging, camera-ready environments in minutes. Cuebric’s virtual environments are automatically segmented in 2.5D, allowing filmmakers the freedom to make changes on set with each new iteration generating in 4K resolution, fully rotoscoped at the push of a button, and ready to be utilized in concepting, previsualization, or filming on LED volume sound stages in real-time.

Mazze Aderhold is head of technical support and chief innovation officer at Assimilate. Having extensive knowledge of post workflows and data management, he is consulting major production studios and post houses around the globe designing image and data pipelines from camera to post. As of 2020, he took a deep dive into virtual production workflows, streamlining procedures and reducing production costs by shaping Assimilate’s media server software Live FX to customers’ needs. Live FX is one of the most versatile, lightweight, and easy-to-learn media servers in the industry and can be used in a multitude of scenarios from traditional green screen all the way to high-resolution LED Volume productions.

James Uren is the Technical Director at Mo-Sys Engineering and on-set Virtual Production Supervisor. Mo-Sys design and build robotics, tracking systems and software for film and television that enable visual effects and virtual production. Credits include “The Curious Case of Benjamin Button,” “The Social Network,” “Life of Pi,” “The Shape of Water” and “Aquaman,” and serial television credits include “Stranger Things,” “House of Cards,” “Sherlock,” “Orange is the New Black” among many more. In broadcast Mo-Sys have supported the likes of the BBC, ESPN, FOX, Sky and The Weather Channel.

Mark Pilborough-Skinner is currently the Virtual Production Supervisor at Garden Studios, where he leads all virtual production and heads up a team of talented VFX artists and technicians. Mark joined Garden Studios at its inception to help build and run the UK’s first permanent virtual production stage - bringing the expertise and experience gained in his previous roles, where he worked on innovative VR, XR, and VP projects in the live events, arts, and music spaces. Mark is passionate about experimentation with new production technologies and is an enthusiastic evangelist for the possibilities of virtual production in the film and TV space.

The event will be attended by industry professionals, enthusiasts, and curious minds eager to explore the synergy between AI and virtual production.


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