Good storytelling is at the heart of everything we do.
Acacia lives in the intersection of arts, culture, and politics, giving us a unique insight into stories that drive intent and action. We help our clients tell the stories that break through bubbles.
We work with clients to determine who makes up our audience for each campaign, and develop a messaging and delivery strategy to reach them through a combination of earned, owned, and paid channels.
Writing talking points, speeches and statements, media training, prospectus drafting, and issue guides.
Press releases, interview pitching and prep, junket and press day management, press conferences.
Social media development and content management, email programs, text campaigns, website copywriting.
Direct mail, social boosting, media buying.
/arts & culture specializations
Creative Publicity Arts & Entertainment is often the first beat cut as outlets look to run lean. We combat this by developing unique hooks for press, giving them an opportunity to cover the stories they’re interested in.
Junket and Press Day Logistics Effective hotel, ground transportation, grooming, venues, and event management allows talent to focus on media and fans, ensuring a successful press event.
Partnership Marketing Third-party partners can amplify a message to their own customer base, from retail and restaurants to organizations and influencers.
And more Street teaming, screening management, review tracking, promotional pitching.
/business & consumer specializations
Business Consultation Whether a start-up company or a legacy business, Acacia is a trusted partner to our clients by advising on staffing, creating a collaborative culture, and building a plan to meet internal and external-facing goals.
Launch Strategy Getting a new enterprise out into the public in a crowded marketplace is a daunting task. Acacia works with clients to hone their message and story, and find the ideal platforms to share new ideas.
Public Affairs & Media Relations Compelling press releases, targeted pitches, and good old-fashioned legwork are all part of the Acacia approach to media relations and public affairs consultation.
And more Research, ad consulting, ghostwriting.
/political & advocacy specializations
Organizational Consultation Candidates have a limited time to create an organization that’s built to win. There’s a strategy to deciding what pieces need to be put in place at what times, and how each team will interact with one another to form a cohesive whole.
Political Strategy We develop strategies to secure the endorsements and political support the campaign needs, and respond to the endorsements we didn’t necessarily ask for.
Campaign Communications From a top-level message calendar to keep the campaign on track, to responding to questionnaires from organizations and media, campaign communications are crucial.
And more Fundraising consultation and strategy; financial compliance and reporting, field strategy, event production, poll writing.