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Chicago Tribune: Is Gov. Pritzker's sales pitch to Hollywood working?

April 4, 2024

By Michael Phillips

Photo by Hannah Benet

Last week Gov. J.B. Pritzker went Hollywood, with high hopes for strengthening the economic health of Illinois’ film, TV, streaming and advertising production industry. In time, we’ll see if his charm offensive has helped generate additional screen projects for the state.

Pritzker and his team took meetings all over the place: Netflix, Apple, Amazon Prime, Warner Bros., Discovery, Paramount. In collaboration with the nonprofit Illinois Production Alliance and Illinois Film Office head Peter Hawley, as well as other Illinois industry advocates, the governor hosted a luncheon at the Beverly Hilton followed by a reception/sales pitch — branded with the name “Iconic Stories: Made in Illinois” — on the NBC Universal lot in Universal City.

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